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Most business advice assumes a life you don’t have

Businesses do not fail because the idea is bad. They fail because life gets in the way.

Choose your doorway

That’s the catch. It pretends you won’t get interrupted, so your life becomes background noise. Kids, caring, health, work, your brain, your capacity. I’m neurodivergent, I’ve got six kids in a blended family, and I know exactly what a “great plan” looks like when it meets a Tuesday. You try to follow it on a messy day and it turns into guilt, because the plan was never built for interruption.

Start Here

Start Here

You have probably noticed that business advice has become a constant background noise. It'
The Book

The Book

The Constrained Founder is for people building under constraint. That includes parents, carers, side-hustlers, introverts,
The Misfit Engine™

The Misfit Engine™

Most advice assumes you have uninterrupted time, stable energy, and a life that sits quietly
Work with me

Work with me

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There's a particular kind of business talk that looks helpful and isn'
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Essays

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